In February 2017, Three Magnets Brewing Co. in Olympia teamed up with the Washington State History Museum to create a series of beers in tribute to the Pacific Northwest indie music scene of the 90s. The exhibit "A Revolution You Can Dance To: Indie Music of the Northwest", sponsored by Krist Novoselic, Dave Grohl & Click! Cable, is on display at the Washington State History Museum in Tacoma through April 23, 2017. The exhibit examines how music, art and politics from bands creating music and performing in Olympia spread their influence statewide, regionally and then across the country.
Three Magnets Brewing Created the following craft brews inspired by music featured in "A Revolution You Can Dance To", and exclusive tastings were available at the event:
HAZY HERO IPA
This hazy india pale ale was brewed in collaboration with John Atkins, former lead of Seattle '90s indie bands 764-HERO, Hush Harbor and Magic Magicians, and current member of The Sun Breaks, and is a tribute to the debut 764-HERO album Salt Sinks and Sugar Floats, recorded 21 years ago in Olympia, WA.
ART CHANTRY’S IMPERIAL BITTER
This beer was developed in collaboration with Art Chantry, prolific graphic artist in the Northwest music scene. Chantry doesn’t drink anymore, but he had always wanted to design a beer label, and had a particular style that he used to enjoy, "when I lived in England back around 1980, I hung out with guys who were in the CAMRA club - the 'committee to save real ale'. We drove all over the British Isles finding little thatched roof pubs who often brewed their own ales in the basement. The idea was to save these beers from extinction (and it did).” Chantry designed the art for the label, as well as the poster for the exhibit at the museum. Art Chantry was just awarded with the very prestigious AIGA Medal for his lifetime of work in the graphic design field, and is well known for his show posters throughout the 90’s NW music explosion.
YOYO A GOGO: BELGIAN DUBBEL BREWED WITH MEYER LEMON
Brewed in collaboration with Pat Maley, Olympia musician and founder of the YoYo a Go Go festivals in Olympia and YoYo Records, with label artwork by Tae Won Yu of Kicking Giant, the KG, and graphic artist for various album art for various Northwest bands (he designed the 764-HERO Salt Sinks & Sugar Floats album cover, and Built to Spill’s Perfect From Now On to name just a couple).
FREE THINGS ARE COOL STOCK ALE
This beer is a collaboration with Diana Arens, former producer of the radio show Free Things Are Cool, program director at KAOS Olympia Community Radio, audio engineer at Dub Narcotic and Yoyo Studios, show organizer, Oly riot grrrl, and creator of space for people to be creatively free. After discussing her tastes in beer, we decided to brew this English Strong Ale.